
The first collection of 100%
Canadian wool, handcrafted rugs:
a collaboration between The Campaign for Wool, Sarah Richardson
and Creative Matters Inc.

Homegrown Canadian wool is
transformed by Canadian interior design experts to unveil its
natural beauty and potential.
TORONTO, December 7th -- In celebration of its 10-year global
anniversary, The Campaign for Wool Canada has partnered with
world-renowned interior design expert Sarah Richardson and custom
handmade rug designers Creative Matters Inc., in creating the first
collection of 100%, handcrafted, Canadian wool rugs. The collection
is now available.
Inspired by a mission to uncover the true potential of Canadian
wool, the bespoke collection is designed to highlight the benefits
of nature’s most important fibre—wool. Consisting of two rugs and
one runner, the collection embodies the rich beauty of wool in
contemporary design, demonstrating its ability to transform living
spaces through its aesthetic and technical qualities. For example,
wool provides softness, warmth and has been scientifically proven
to clean indoor air.
Initiated by its Patron His Royal Highness The Prince of Wales,
The Campaign for Wool brings together wool farmers, manufacturers,
artisans and leaders in the fashion and interior design space, to
advocate for wool’s inclusion in all aspects of life. The wool
featured in this rug collection comes from the Briggs & Little Mill
of New Brunswick, a family-owned business that has been operating
since 1857.
Download the
full Campagin for Wool, Canadian Wool Rugs