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The Co-operative grades and markets nearly 3 million pounds of raw wool each year, with the majority sourced from Quebec, Ontario, and Alberta.
Wool is classified into three primary categories - fine, medium, and coarse - and each is marketed strategically to ensure it is sold where the strongest demand and best pricing are available.
Wool is...
a renewable, natural fibre
biodegradable eco-friendly ‘green’ fabric option
colour fast fibre, retains its deep, rich colour without fading
drapes beautifully, retains it’s shape, resists wrinkling & stretches for comfort
durable fibre, resists snagging and pilling
multi-season, insulates & breathes for comfort
easy care, keeps from soiling
odor reducing as bacteria is not attracted to fibre
flame resistant as it naturally defends against fire
moisture absorbing, it wicks & moves moisture away from the body to be evaporated
water repellant, hydrophobic surface repels liquid
THE WOOLMARK COMPANY RELEASES ITS WOOL CARE GUIDE APP, SPREADING THE MESSAGE THAT CARING FOR WOOL IS EASY
The Woolmark Company is pleased to announce its rollout of a Wool Care Guide app, placing information on apparel care at the tip of your fingers.
Available for all Apple and android devices, the Wool Care Guide app can be downloaded free-of-charge via the Apple App Store or Google Play stores.
The Wool Care Guide app easily explains to consumers what different logos mean which they may find on their wool products, and details the steps to make caring for your wool apparel easy. You can wash, dry and iron your wool clothing at home with the confidence that Woolmark Apparel Care products are tested and approved for their performance in caring for wool.
The versatility of wool fibre has been valued since the Stone Age and continues to serve modern consumers today. Wool helps keep people cool during activity, provides natural protection from harsh weather, and effectively wicks moisture away from the skin. No man-made fibre regulates body temperature across changing conditions as naturally and effectively as wool.
Through this Declaration, we commit our time, effort, and expertise to promoting, educating, and upholding the remarkable natural benefits of wool fibre.
A. Yes. Wool helps regulate body temperature because it is an absorbent fibre. When the air is cool and damp, wool absorbs moisture and keeps a layer of dry, insulating air next to the skin. When it's warm, that same absorption capacity takes up perspiration and keeps insulating dry air next to the skin...making the body's natural cooling system work better.
A. Knit or woven wool fabrics use two basic types of yarns: woolen or worsted. Woolen yarns are spun from fibre (1" to 3" long) that have been carded only. These softer yarns are not twisted tightly, so more fibre ends touch the skin. Also, the points of the structural scales of the fibre itself can reach the skin. This is particularly true of the coarser wools. The worsted system spins yarns from longer, usually finer fibres after they have been both carded and combed; thus the fibres are more parallel going into the yarn - which is also twisted more tightly than woolen yarns. The combination of finer fibres and tighter spinning puts fewer fibre scale ends next to the skin making it more comfortable to wear.
A. The initial investment may be more; however, when you invest in a woolen wardrobe, your clothes will reflect both value and style. Wool weaves and knits into hundreds of different fabrics, patterns, weights and blends. Wool fibres do not easily pill, snag, or break, so a wool sweater outwears synthetics. Many lightweight woolen fabrics are good for year-around use. Other versatile wool fabrics are comfortable on the hottest days of summer or the coldest times of winter. Wool feels soft and luxurious, is resilient with natural elasticity and it resists wrinkles. Crush, stretch or twist wool and it springs back into shape. Wool garments don't bag or sag and they are durable. Wool wears for years with lasting good looks. Wool is a good investment.
A. Some do, some don't. Woolen fabrics that have not been treated for wash ability will shrink because wool has a central hollow core made up of overlaps like shingles on a roof or scales on a fish. Agitate these untreated fibres in soap and water and they interlock so that each fibre can't spring back to its original length, thus the fabric shrinks. Chemists have developed a mild, thin resin which is spread evenly over the fibre surface before spinning. It eliminates the friction between the overlapping scales of the central core of each fibre and eliminates shrinkage.
A. Wool is the only fibre that naturally resists flaming. Unlike many artificial fibres which often melt and stick to the skin when on fire, wool usually smolders or chars instead of bursting into flame. Although wool will burn under intense fire, it normally self-extinguishes when the flame source is removed.
These PDF files are courtesy of the American Sheep Industry Association
For more information, please visit www.sheepusa.org
IWTO Fact Sheets (International Wool Textile Organization)
HISTORY OF WOOL - Learn about mans history with wool
CHARACTERISTICS OF WOOL - Learn about the benefits of wool
PROCESSING WOOL - part 1 - Learn how wool is processed from the sheep to carding
PROCESSING WOOL - part 2 - Learn how wool is processed from carding to finishing
WOOL FABRICS - Learn about the different types of woolen fabrics
CARE OF WOOL - Learn how to care for your woolen garments properly
Moths and Wool: What You Need to Know
Wool is a natural, protein-based fibre rich in keratin — the very nutrient that clothes and carpet moth larvae feed on. While adult moths are harmless, their larvae can cause significant damage to wool garments, blankets, carpets, and stored fleeces.
Understanding the moth life cycle — from egg to destructive larva to adult — is essential for protecting your wool products. Because larvae can remain active for months (and sometimes years) depending on environmental conditions, proper storage, inspection, and early detection are key to prevention.
We have linked to a detailed resource outlining the life cycle of common clothes and carpet moths so you can better understand how infestations start, how quickly they spread, and how to interrupt the cycle before damage occurs.
This information supports our FAQ section by helping wool growers, retailers, and consumers properly care for wool products and preserve their long-term value.